An ordinary brick becomes a high fashion statement. A kitchen faucet becomes a fabled undersea adventure. A piece of plywood becomes an emotional investment. A hardwood floor becomes the life of the party.
These are only some of the ways our methodical and proven Vision Discovery Process has helped brands become more alive, more memorable and more successful. Any agency can write a brand strategy. But no other agency has a formula for your success. How do we do it? We don't. You do.
Your branding strategy must be based on the truth, not a marketing gimmick. And nobody knows the truth about your brand as well as you do. So we bring together the key leaders of your company and conduct in-depth group discussions to gather pertinent information about the true essence of your company's brand. Immersing ourselves in the history, values, perceptions and aspirations of your brand. We dive deep, and deeper, until we finally uncover it: Your Brand Essence. You'll see when it happens… because we film it.
Now there's no guesswork. No going back to the drawing board. The truth about your brand has been captured for assessment. After gathering all the intelligence, we'll sift, evaluate and organize it into a dossier of usable knowledge. Only now will we begin to formulate a compelling, easy to implement and ownable strategy with core concepts to bring your brand to life, while setting it apart from your competitors.
We know the process works. Because we have the truth to prove it.